Importance of Color in Advertising

You may read many articles about the importance of colors for brands and things like that. Today, I wish to discuss importance of brand color in advertising. Once a brand choose a color it uses that intensively in their advertisements. A telecommunication company has red color as representative and they used it in their ads showing a shop in red color, the actor's clothing was red and a red color car he drove. Next, was a bathing soap ad which has blue color packaging so they used this color depicting class rooms of a school, shown blue sky extensively and when they showed kids washing hands, the taps were also blue color. Another ad of cooking products whose brand color is red, showed carrots while showing vegetables and also tomatoes. Similarly, a telecom brand with yellow color, always have models wear yellow color clothes and use yellow color dominant backgrounds. The goal is to have a lasting effect on the mind of a viewer and believe me it works.